Laura Maloney

Executive Director

Laura Maloney recently served as the founding Executive Director of Parents Education Network (PEN), a grassroots non-profit organization supporting students and families with learning and attention differences. During her time at PEN, she grew the organization into a nationally recognized organization, overseeing development, membership programs and an annual community event held at AT&T Ballpark.

Previously, Laura served on the Board of Directors of PEN and the Pacifica Education Foundation.

Laura is a self-taught creative artist who enjoys working in mixed media, collage and fiber arts. Currently she is improving her knitting skills, teaching crochet and creating coral terrariums out of yarn and found objects.

Mae McCourt

Director of Community Outreach and Instructor

Mae McCourt is a professional teacher and teacher trainer, with a passion for hand embroidery, as well as other traditional crafts, design, and photography. She has been practicing hand embroidery for ten years and honed her skills through her involvement with SNAD as a volunteer and a student. Mae was one of the first people to take SNAD’s own Comprehensive Studies Program in Surface Embroidery.

Mae has a Masters Degree in Education and studied Classical Art and Archaeology for five years. Since 2008, she has been teaching, developing courses, and working in academic management in San Francisco, New York, London, and Japan. When she is not at SNAD, Mae trains new teachers at a private language school on Market Street.

22. Embroidery-5671Lucy Barter

Lead Instructor

Prior to co-founding SNAD, Lucy Barter, was sole proprietor of her own needlework business, Forever Embroidery Studio. Lucy served as the resident embroidery teacher at Filoli, created a Goldwork Embroidery Craftsy class, and served as the US Course Coordinator and instructor for the Royal School of Needlework.

In 2006, Lucy graduated from the Royal School of Needlework Apprenticeship Programme, and holds a BA Honors Degree in Fashion Design from the University of Northumbria.

Lucy brings many valuable years of teaching, design and technical expertise to the needlework field. She is passionate about sharing traditional embroidery techniques. She has three pre-school aged children to keep her on her toes when she is not at SNAD.

Lauren Yeager


Lauren Yeager is a textile artist with a particular interest in studying and preserving traditional garments and embroidery. This led her to studying with the Royal School of Needlework in the UK, and later with the Japanese Embroidery Center and Ecole Lesage as well. She has a BFA in Fashion Design from Columbia College in Chicago, and has received multiple awards for construction and design in costume and in hand embroidery, including the DCASE individual artist grant from the City of Chicago.

Before coming to SNAD, Lauren worked as a production assistant for visual artist Nick Cave in his Chicago studio, building soundsuits for museum installations and private collections. She has extensive experience as a freelance artist, assisting in costume production for various performances and competitions.  When she is not teaching at SNAD, she works on commissions and teaches private lessons from her home in Chicago.

Tiffany Chin

Office Manager & Communication Coordinator

Tiffany Chin is a Office Manager and Communications Coordinator. Prior to joining SNAD, Tiffany has been working as a freelance graphic designer for various design firms and corporations, from Chronicle Books to Banana Republic. In 2019, Tiffany took classes in SNAD, including the CSP Program in Metalwork, and she is planning to receive training to become an embroidery artist and instructor. Tiffany received her BFA degree in Graphic Design in Art Center College of Design in Pasadena in 2014. While not at SNAD she loves to bike, travel, and collect vintage jewelry.

Board of Directors

Vanessa Walden

Board Chair

Vanessa Walden has been involved with SNAD since 2017, using the library to complete her Masters in Library and Information Science thesis and volunteering there to copy catalog and affix spine labels.  She joined the board in 2019 and became chairperson in 2020.  She comes from generations of needleworkers, beginning her own love of hand embroidery when she was a teenager. Her family and full-time job as a library database administrator keep her busy but stitching keeps her grounded and relaxed.

Ira Gupta


Ira Gupta joined the SNAD Board in 2019 and has since been involved in Finance & Budgeting initiatives. Ira’s love for creativity and encouragement of the Arts attracted her to SNAD and she has since been learning to embroider and also organized an event for Penn (her alma mater) alumni at SNAD. Ira finds that being a Board member at SNAD has given her the opportunity to meet formidable women and learn so much about running a social enterprise and it’s challenges.

Rosa Ziebell


Rosa Ziebell joined the SNAD board in 2020 after taking classes at the school for a year. As a fan of creative art, she is committed to supporting the school to preserve the ancient art of embroidery and bringing it to new audiences. Rosa is a consumer marketer with a background in Consumer Goods, EdTech and, most recently, Healthcare Technology. She lives in Oakland with her husband and 14-year-old son. She is currently working on a project to reinterpret an embroidery that her grandmother created when she was a child.

Lucy Barter


Prior to co-founding SNAD, Lucy Barter, was sole proprietor of her own needlework business, Forever Embroidery Studio. Lucy served as the resident embroidery teacher at Filoli, created a Goldwork Embroidery Craftsy class, and served as the US Course Coordinator and instructor for the Royal School of Needlework.

June Dershewitz

June Dershewitz has been a member of the SNAD Board of Directors since 2017. She currently works at Amazon, leading analytics strategy at Amazon Music. She has a degree in math, and has always appreciated the intersection of math and visual art. She holds a lifelong interest in embroidery, knitting, and textile design. In her spare time, she and her daughter enjoy doing crafts together.

Advisory Board

Anita Blackaby

Andrea Fleming

Kristian Fleming

Anna Garris Goiser

Sarah Halsey

Doug Kreinik

Marion Scoular

Ellice Sperber